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AVBOB as a mutual insurance society is the pacesetter in the funeral industry.

  • Customer Focus
  • People
  • Integrity
  • Excellence
  • Teamwork

The AVBOB group acknowledges that the majority of our population, due to the past dispensation, has been denied the opportunity to participate meaningfully in the mainstream economic activities of our country. We therefore believe it is our responsibility to contribute to the promotion of the economic empowerment of previously disadvantaged individuals to ensure the achievement of a better life for all. We are therefore committed to increasing the participation of these individuals in all levels of our business.

We also realize our social responsibility role in nation building and the upliftment of all South Africans. We are therefore committed to economic transformation whereby all South Africans are meaningfully integrated into the economy.

AVBOB Corporate Profile

Insurance | Funeral Services | Funeral Industries | Social Responsibility | Investments

AVBOB was established in Bloemfontein in 1918 and has since grown into Africa’s largest Mutual Assurance Society providing a one-stop funeral insurance and burial service. Currently more than 4,6 million lives are insured by AVBOB.

AVBOB has three operating divisions

AVBOB Insurance - offers a comprehensive range of funeral polices and has recently introduced the new Cashback Life insurance policy. All lives insured under an AVBOB policy receive FREE funeral benefits if AVBOB is appointed to conduct the funeral.

AVBOB Funeral Service - a countrywide network of more than 160 professionally run funeral agencies.

AVBOB Industries - factory which is based in Bloemfontein manufactures a quality range of coffins, caskets and wreaths.

AVBOB Insurance

AVBOB Insurance offers a comprehensive range of funeral policies to meet the wide ranging needs in the funeral market. Our insurance representatives are trained to assist prospective and existing clients with making the best policy choices for their individual needs.

AVBOB has introduced a Cashback Lifestyle product that offers single-life cover with unbeatable funeral benefits added.
In designing the policy options, due consideration is always given to the cultural and ethnic diversity of our country, with the result that 80% of all new AVBOB policies are issued to individuals and families from previously disadvantaged communities.

AVBOB policyholders qualify for a FREE basic funeral and FREE transportation of the deceased within the borders of South Africa, provided AVBOB Funeral Service is appointed to conduct the funeral. For more information on our insurance products, CLICK HERE >>>>

AVBOB Funeral Service

AVBOB Funeral Service offers a comprehensive and credible funeral and cremation service via a network of highly trained staff that are there to assist bereaved families and friends with all the arrangements and services. AVBOB has more than 150 funeral agencies nationwide. For more information on our funeral services, CLICK HERE >>>>

AVBOB Industries

AVBOB Industries operates a factory in excess of 14,000m² . An extensive range of coffins, wreaths and fittings is manufactured, using some of the most advanced technology in the world, such as computerized profile cutters and state-of-the-art injection moulding.

AVBOB Industries also produces an extensive range of high quality granite tombstones and memorials for the local as well as the international market.

AVBOB is one of the largest coffin manufacturers in South Africa.

A wide range of coffins and caskets to meet the great diversity of religious and cultural preferences in the country is produced.

AVBOB supplies the funeral industry with a comprehensive range of funeral accessories and equipment.

AVBOB also produces an extensive range of coffin fittings, shrouds and artificial wreaths.

AVBOB Social Responsibility

Since 1918 AVBOB has stood firmly in the service of the people of South Africa due to the great need that exists for funeral insurance and services. As such AVBOB's total business is that of social responsibility which is borne out by our slogan: We're here for you .

AVBOB is highly committed to the social and cultural upliftment of the diverse communities it serves:

  • Services has been taken to the people by opening branches in many previously disadvantaged areas.
  • Annually a number of sporting events are sponsored.
  • Emergency relief in cases of disaster is rendered.
  • A number of cultural programmes are promoted.
  • Training programmes are presented for staff throughout the country to improve standards and their quality of life.
  • The donation of fully-equipped libraries to underprivileged schools. For more information CLICK HERE >>>>

AVBOB plays a vital role in the social and cultural life of the communities in which it operates.

In times of natural disasters such as fires and floods, AVBOB renders financial and material assistance wherever it can.

This compassionate corporate philosophy is AVBOB's way of helping to build a better tomorrow, not only for its 1,800,000 plus policyholders, but for the community at large.

AVBOB sponsors a number of community sporting events and teams.
For more on AVBOB’s CSI initiatives CLICK HERE >>>>


As the custodian of large amounts of policyholders' funds, AVBOB employs a number of expert investment managers to ensure fiscal prudence and a constant growth of these funds.

Investments are made on the share market, both locally and internationally, as well as on the capital and money markets.

Funds are also invested in prime fixed property and in the expansion of its own business operations.

AVBOB continues to make substantial investments in the expansion of its core business and the streamlining of its services to its policyholders and the public at large.

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